1/28/2024 0 Comments Spectra photosync 27Window tint isn't just an appearance thing for a car. Some like the appearance of tinted windows, some don't. But I wanted to touch on some reasons that you might consider tinting your windows beyond appearance and some of the things you should look for. When I started digging into this a few weeks ago I knew going into it that there is some very interesting science going on in window tints and window coverings, but I really didn't know just how convoluted and complex this topic would become. There is a fair amount of controversy in the window tinting industry over some of the hot buzz words and marketing methods used which can make for quite a confusing process when it comes to understanding window tint and the performance of those tints. The light spectrum as it pertains to window tint and the energy we are trying to redirect and manage:Ģ. Near Infrared Light(IR) This is the spectrum that produces the heat that you feel on your skin Ultra Violet Light ( the stuff they tell us to avoid for skin damage and damage to the things it hits)ģ. In each area of the spectrum listed above we have different frequencies of energy and the objective of the automotive window tint is to reflect/reject or absorb the energy so that it does not make it into the cabin of your car. Each of these areas have to be addressed if we want to have a chance to control the heat and comfort levels in the car. Most car manufacturers already provide some level of UV protection on the glass, but not as high as what you will find with these window tints. Most window tints that I ran across were blocking or rejecting 98+% of UV light. So the playing field in the UV spectrum is all pretty close in the tints. The two big areas with the biggest portions of the spectrum and possible gains are in the Visible Light and in the IR bands. In a nutshell they refer to the visible light transmission through the tint into the car as VLT. Most states have laws that require a certain VLT and they will also tell you what it must be for each of the windows in your car. Some states require more VLT and some less, some will allow different VLT's for different windows. So it would be very wise to look at the laws in your state as it pertains to how much visible light must be allowed through the tint to be legal. The more visible light(VLT), the more energy you are allowing into the car which will affect temperature, glare, and comfort levels. How do the VLT numbers work? If you see a number of a VLT of 20% it means that it blocks 80% of the visible light coming through the tint. Google’s ‘Helpful Content’ algorithm update is here! What does this mean for you?Ī VLT of 35 means that it allows 35% of the light to pass. The helpful content update (or HCU) is aimed at lessening content that is simply written for SEO. Instead, they want to replace it with high-quality, user-centric content. If your overall website has quality content, you’re safe! If not, work towards creating content that adds value and positions you as a subject matter expert. Let’s start with accepting that your website won’t recover overnight. #helpfulcontent #contentmarketingstrategy #seo #contentmarketing #inboundmarketing Avoid sticking to a particular word count in the hopes of your article being ranked (Google really doesn’t care!) Instead, add your unique angle for Google to recognise it as ‘helpful’Īnswer your target audience’s questions instead of targeting high search volume queries Aim to match search intent instead of stuffing your pages with keywords Avoid relying heavily on AI-generated content It’ll take at least a few months of robust content creation to revive its rankings. ✅ repurpose content often and distribute to reach your audience ✅ refresh your content frequently to keep them relevant ✅ optimize your content for intent-based keywords The only way to calculate the ROI of this long-term strategy is to set up realistic objectives and goals, and measure metrics related to them.īut while you wait for the results to kick in, here’s what you can do to increase the ROI from content: ✅ relevant traffic (ranking for the right keywords) This can be in the form of:īut a lot many times, it also comes in the form of: Quite like your literal investments, your content marketing also gives you an ROI. Your ROI is only limited by your tunnel vision. The ROI of Content Marketing: 4 Ways to Win Stakeholder Buy-In #contentmarketers #b2bmarketing #contentmarketing #inboundmarketing #marketingtips See the bigger picture and stop treating content as just publishing another piece of content. Your content marketing strategy is missing customer journeys. Mapping out your buyer's journey is essential to content marketing success. Without an understanding of where your buyers are in their journey, it's difficult to know what type of content will resonate with them and ultimately result in a conversion.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |